Green Chair Pte Ltd, a recycling company, faces a challenge where food waste contaminates recyclable paper, disrupting the recycling process. Research indicates that the primary source of this contamination comes from leftover pizza in delivery boxes, mostly consumed by college students in Australia.

To tackle this issue, this campaign was designed to capture the attention of young adults. Using humor as a key element, the message is delivered in an engaging way, sparking curiosity and encouraging them to visit the website to learn more.